Google has published a whitepaper for B2B marketers on how to best use YouTube.
Figures prove YouTube is no longer the channel for young people and tech enthusiasts. YouTube is becoming a business community too. A community that you can use to promote your products or services.
Google’s best practice tips for using YouTube in B2B marketing are
- Upload all your video assets
- Create great content
- Be found
- Reach your target audience
- Build a home for your brand on YouTube
- Track, analyse and improve
- Innovate & Integrate
Read the details on how to make the best use of YouTube for your marketing activities in Google’s YouTube Best Practices whitepaper.
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