Your first words matter most

Whatever you do, never forget your first words matter most.

When people visit your homepage make sure it grabs them and makes them want to learn more about your products or services
When people call you know what to answer before the question is asked
When you design a brochure, make it a page-turner
When you are on a business fair, make everybody stop and never leave again
When you publish an ad make the readers forget about the rest of the magazine

Like you never get a second chance to make a good first impression, you get only one chance for your first words.