Congratulations. You are our number 1.000.000 visitor. Music! Flowers! Presents! And a big kiss from our attractive assistant!
Wrong
Any idea why we give you, because you accidentally happens to be our number 1.000.000 visitor, a special treatment? It is not because we particularly like you or because we think you are special. We give you a special treatment because we want to use you. We want to use you to get some extra attention to our weblog. In the newspapers, on internet or on local tv (sorry, it is not enough for one of the big television networks).
This is wrong. Not only because we use you, but also because there are 999.999 other visitors that made it possible for us to reach this milestone. They deserve a special treatment too.
Celebrate them all
It should not make a difference whether somebody is your first visitor (or customer/client) or number 1.000.000. Or any other number in between. They all contribute to your success. And therefore they should all be celebrated.
So also make numbers 82, 349, 6.213, 48.752 or 999.992 feel like they are number 1.000.000. Celebrate each time people come by your weblog, your website, your office or your store. And make them all feel special.
Sorry
Sorry, you are not really number 1.000.000 (that will not be before 2018 or so). So no music, flowers or presents. But you can keep the kiss.
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