Last Monday I wrote about Change To Survive. Seth Godin gives a few more examples of companies that did not change and therefore did not survive in his todays post The Wordperfect Axiom.
Godin is also writing about Vook. Vook is a new innovation in reading that blends a well-written book, high-quality video and the power of the Internet into a single, complete story. At least that is what they say on their website Vook.com.
Although only future can tell whether Vook will be a success or not, Vook is another good example of a new platform that is threatening the existing business. Book publishers will now not only have to deal with e-books and readers, but also with Vook. That means less chance to survive. Unless they are able to adjust too.
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