I follow a Twitter feed that recently covered a conference at the opening of an industrial fair on Twitter in real time.
Doing this is a great way to promote your conference or event. You are able to engage with the people that are not able to be there and at the same time you generate interest for (the next edition of) your conference.
However, it was not done the right way.
They did it wrong because their Tweets only mentioned things like “Mr. Jones is now giving his opening speech” or “According to Mr. Smith the question is not how to win but how to survive”. Without links to additional information and therefore quite useless.
Good Content
Whatever content you create, it should always contain something that your readers can benefit from. Content without a benefit has no use.
So if you have plans to Tweet during a conference you should do as follows.
- Do not Tweet soundbites that are meaningless when taken out of context.
- Do make sure you have the speeches and presentations available online before the conference starts and link to them in your life Tweets.
- Use a unique hashtag for your conference. Remember the hashtag should not be too long. You have only 140 characters for your Tweets.
- Do not write about 500 or so people joining your conference.. Make a picture and show how many people there are.
- Make more pictures or – even better – use a camcorder and record what is going on and what is being said. Then put your videos on-line right away and link to them in your Tweets.
- Or even better, do a life recording of the conference and link to that in your Tweets. Like “Now Mr. Brown is giving his presentation, watch him here …”.
- And if there are discussions planned during your conference, ask people to participate on Twitter and join the discussion.
Tweeting about what is happening on stage during your conference or event is not enough. Your Tweets must always be supported by good content.
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