Twitter is social. Twitter is two way traffic. Twitter is action and reaction. Twitter is conversation. But Twitter is also the question how to start.
Do it right
Be careful and do it right, people say. Make sure it is not one way traffic and don’t make it an advertisement channel. They are right. Of course we want to do it right. But we also want to get started. What to do?
Build an audience
Okay, Twitter is a conversation. But you cannot expect to have a lot of people talking back to you the moment you publish your Twitter account and start tweeting. Therefore the first thing you need to do is just start and build yourself an audience.
Start in the role of town crier or bellman. The guy that used to walked around town in the old days making public announcements. Get a free ticket for our next exhibition! We have published a new whitepaper! Check out this cool new function of our product!
At the same time start promoting your Twitter account. On your website, in your e-mail signature and in all your other communications with your customers.
It may take some time before people start listening and maybe longer before they start responding. It may take even longer before people start conversations themselves. But you can be sure it will happen.
The Bellman can stay
Two way traffic is what you are aiming at with Twitter. But the Bellman can stay. Because Twitter is a very good channel for announcements and news too.
But of course you need to concentrate on two way traffic. The online conversation with the people interested in your products.
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