The 7 Paradoxical Sales Principles

On Jeff Ogden’s (the Fearless Competitor) website I found The 7 Paradoxical Sales Principles by Jill Konrath, author of Selling to Big Companies.

Doing the opposite of what you want to achieve is the best way to reach your goal is Jill’s message. And the one principle that I very much like and that – I think – is the most important principle for all marketers in today’s social media era is …

To Win More Sales, Stop Selling

This principle, as paradoxical as it may sound, describes exactly what social media is about. Because social media is not a sales platform. Social media is – like Jill says in here first principle - about “.. helping your prospects achieve their business, professional and personal objectives …”.

Therefore you should always keep in mind that social media

• can never be just a copy of your website
• needs a more personal approach
• is not about broadcasting
• nor pushing
• needs constant monitoring
• and a lot of creativity
• and is above all about helping

Social media is sales without selling. And if you do it right it can be great fun without spending (too much) money.

Related links:
> The 7 Paradoxical Sales Principles (pdf)
> Jeff Ogden’s website Find New Customers
> Jill Konrath’s website SellingtoBigCompanies

Related posts:

1. Stop selling
2. Turn information into conversation
3. 7 Tips To Improve Lead Nurturing And Turn Leads Into Sales
4. 3 Golden Tips For Social Media Success
5. Getting started with social media in B2B – part 1

Tagged as: Jeff Ogdon, Jill Konrath, Selling To Big Companies, Social Media, The Fearless Competitor