Traditional marketing is suppliers and retailers telling you what to buy and why. But nowadays people no longer always trust what salesmen and marketeers are telling them. People depend more on their social context, their relatives and friends. And on the experts, the people that have proven to supply trustworthy and impartial information.
Stop
That is why you, as a marketeer, should stop [...]
Waiting for my delayed flight yesterday on Copenhagen Airport I bought The Tipping Point by Malcolm Gladwell. A book that was on my list to read for some time already.
If you have not read it yet, you should do it now. It is a very interesting book about how minor changes or only a few people can [...]
We all want to be number one in Google’s organic search results. And we all know there is not enough room at the top for all of us. Therefore we all spend a lot of time, energy and money in an attempt to get as high as possible. While at the same time Google keeps on changing the [...]
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