Archive

Let them drive by

Today Seth Godin writes on his blog about the Driveby culture and the enless search for wow. About the fact we are creating a culture of clickers, stumblers and jaded spectators who decide in the space of a moment whether to watch and participate or not. And whether we should be chasing those people who click and [...]

Content sharing – your next challenge

It may take another year or two or more, but your online B2B marketing activities on the Internet will change.

The role of your website will change and you will really start communicating with your customers on-line on different social media channels.

Because you will be active on different communication platforms at the same time, you need to find a [...]

3D PDF – much more than a thousand words

A picture says more than a thousand words. Therefore good pictures of your products on your website are essential.

But if you really want to do a good job, you should use 3D pictures. Giving your visitors the opportunity to move your products, to rotate them and watch them from different angles.

And if you want to do an [...]

You better think like a customer

In his post Headlines Vital for Success of NYT, WSJ, NY Post—and Your Site on Content Marketing Today, Newt Barrett writes about the importance of headlines and the first commandment of content marketing: ‘Think Like A Publisher’.

Newt is right when he talks about the importance of headlines. They are the first pieces of text people visiting your [...]