“… you should base your (search engine) optimization decisions first and foremost on what’s best for the visitors of your site. (…) Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results.”
Says Google in their Google’s Search Engine Optimization Starter Guide.
Although the starter [...]
To be able to do good Search Engine Optimization or to get maximum results from your Google Adwords campaign, there is one very important thing you need to know.
What are people looking for or what search words are they using.
Top position, so what
You can have a top position in Google’s organic search results, the ones on the [...]
Everybody wants to be at least in the top 5 of the Google organic search results. You may even be dreaming of a number one position. Therefore Search Engine Optimisation is hot.
Nobody knows
The problem is nobody knows for sure how Google calculates your position. Even the SEO-experts do not always agree on what you should do to improve.
Improvement
One improvement [...]
When you are not happy with your position in Google’s organic search results (the list on the left), you have to study Search Engine Optimization and try to improve your website . You can also use Adwords to get a better visibility in the list on the right. But in that case you will have to [...]