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Forward to many friends

In a few weeks we are going to introduce a new e-mail newsletter system in our company. One of the things that still has to be done is finish the standard template. As part of this new template I am looking into the possibility to include some kind of Forward To A Friend button.

Pro’s and Contra’s

Today I came [...]

January 14th, 2010 | Tags: , , , , , , , , , | Category: b2b, e-Newsletter | Leave a comment

Don’t forget the press

A simple but effective tip. Put your press contacts in your CRM system and/or your newsletter subscription system.

This way you can make sure the press is always included when you send out a mailing or newsletters. And you don’t have to be afraid the information you send my not be comprehensive enough. I know by experience that if they [...]

January 8th, 2010 | Tags: , , | Category: Press, e-Newsletter | Leave a comment

No guinea pigs – 11 tips for better application stories

How is your website? All your products are there and your contact details are up to date. You are happy with the usability and your position in Google brings you a steady flow of visitors. So you don’t have to worry about your website and you can use your valuable time for other activities. Wrong.

Slowly dying

Also a perfect [...]

January 5th, 2010 | Tags: , , | Category: General Marketing, Webdesign, e-Newsletter | Leave a comment

Size does not matter

How many e-mail newsletters do you delete without reading? Each time forgetting to unsubscribe because you are too busy or because you are really not interested.

And all the marketeers sending these newsletters are showing off with their big mailinglists with thousands of e-mailaddresses. Thinking all these people are on the verge of buying their products.

If [...]

December 11th, 2009 | Tags: , , | Category: Uncategorized, e-Newsletter | Leave a comment