In my post Why Mobile B2B Marketing I wrote about not to spend too much time and energy on mobile marketing. Before long everybody in B2B who seriously needs mobile Internet will have an iPad or a similar device to surf the Internet. With a nice big enough screen and no need for special websites.
There’s more
But do [...]
Mobile marketing. A success in B2C and according to a lot of people B2B cannot do without it too. The main reason given is the explosive growth rates in mobile usage. In 2013 the number of smartphones and browser-equipped enhanced phones is expected to exceed the number of PC’s.
Is it really that big
Last week I had to [...]
Christina Kerley writes on MarketingProfs about the Five Reasons Why Mobile Marketing Is Prime for B2Bs. I think she is right when she says the role of mobile will increase in the (near) future.
But I say you better first think before your act. As always, start with asking yourself a few questions before you go mobile.
When [...]
The new Microsoft Tag is a barcode sticker that offers a number of great new opportunities for your marketing activities.
When scanned or snapped with a mobile phone camera, the sticker enables you to gain direct access to your website, special landingpages, videos, social network pages and more.
Imagine what you can do with the sticker to promote your products/services or to [...]
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