Millions of people have a profile on one or more of the social platforms like Facebook and Linkedin. There are also a lot of companies that have a page (Facebook) or a group (Linkedin) where employees gather. All this information is waiting there for you to use it.
The only thing you need to do is create an extra field [...]
A simple but effective tip. Put your press contacts in your CRM system and/or your newsletter subscription system.
This way you can make sure the press is always included when you send out a mailing or newsletters. And you don’t have to be afraid the information you send my not be comprehensive enough. I know by experience that if they are [...]
