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The vast and ever growing amount of information that reaches me every day makes it impossible to really pay attention to everything I read or hear about. I am following only 32 people on Twitter at the moment. Mostly people that share information (links) with me. Resulting in well over one hundred links to interesting posts, websites and [...] Last week I found an old whitepaper in the impenetrable labyrinth also know as my computer’s hard disk about email marketing; 30 Tips To Collect Email Addresses. The use of numbers (like in this case 30) in headers and titles is heavily promoted. Because it encourages people to read the whitepaper or blog post. And there are people that use [...] Although all your customers may be interested in the same product, one is more interested in price, for the other performance is important and the third one only looks at how userfriendly your product is. People have different needs and interests. Therefore they are not interested in receiving the same information from you. Because their focus is different. That is why [...] Go through you marketing material (both on-line and print) and look for contents like we are the leading company in … |
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