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Yesterday I wrote about whether it is conversation or content that you need. Today in a post on SocialMediaToday Tom Martin writes about content and budget. Tom is very clear about it. It is not the big budget that is giving you the attention you need. Your content has to do the job. If your content is compelling enough, [...] Although all your customers may be interested in the same product, one is more interested in price, for the other performance is important and the third one only looks at how userfriendly your product is. People have different needs and interests. Therefore they are not interested in receiving the same information from you. Because their focus is different. That is why [...] What Makes Them Clickis a very interesting weblog by Susan Weinschenk. Susan (aka the Brain Woman) has a Ph.D. in Psychology and writes about how people think, work and relate. She is the author of Neuro Web Design, a book you must read. In her post Bit-Sized Chunks Of Info Are Best Susan makes a point about progressive [...] |
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