Archive

All you need is … content

Whatever your B2B marketing activities are on the internet or on any other platform, you need only one thing. Good content.

But don’t make the mistake that a lot of people make. Good content is not about your products. Good content is about your customers and prospects, their applications and how your products can benefit them. 

Writing good content is [...]

Apartheid on your website

Apartheid is a bad thing. But I am afraid you need apartheid for your website. You have to start treating different people in different ways.

Usability

I don’t have to tell you the usability of your website is a serious issue. Good usability improves how visitors experience your website. At the end of the day it improves your sales and at the same time the [...]