Archive

Beware of your competitors

You always have to be on your guard for competition. Try not to let them take the lead. And if they try to outsmart you, think of a trick to get ahead of them again.

This video tells the [...]

Publish your pricelist

Last week I came across this great picture on Chris Brogan’s blog. For me it says don’t be afraid to ask a fixed price for your products or services. And do not immediately start giving discounts the moment your customer hesitates.

This picture, Chris’ post and a post I read the same day on Bob Bly’s blog also made [...]

Don’t mention the C word

When it comes to making information available to your customers, there should be no limit. Your marketing activities should of course focus on the advantages of your products or services. But your customers are also looking for drawings, certificates, specifications, updates, spare parts and a lot more.

Your website is the ideal on-line warehouse where all this information can be made available in a [...]