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Google is collecting information. Google is collecting an awful lot of information. And Google is collecting an awful lot of information about me, about you and about everybody else. We too In marketing we like information too. Information about (potential) customers. Not only their contact details, but also their activities, the products they are interested in and a lot [...] March 18th, 2010 | Tags: b2b, Google, information, marketing, newsletter | Category: General Marketing, Google, Usability, Webdesign, b2b, e-Newsletter | Leave a comment
It may take another year or two or more, but your online B2B marketing activities on the Internet will change. The role of your website will change and you will really start communicating with your customers on-line on different social media channels. Because you will be active on different communication platforms at the same time, you need to find a [...] March 14th, 2010 | Tags: b2b, marketing, Social Media, Webdesign | Category: Social Media, Webdesign, b2b | One comment
When it comes to making information available to your customers, there should be no limit. Your marketing activities should of course focus on the advantages of your products or services. But your customers are also looking for drawings, certificates, specifications, updates, spare parts and a lot more. Your website is the ideal on-line warehouse where all this information can be made available in [...] March 11th, 2010 | Tags: b2b, competition, marketing, website | Category: General Marketing, Social Media, Webdesign, b2b | Leave a comment
More than 400 million active users. More than 1,5 million local businesses have active Pages on Facebook. More than 20 million people become fans of Pages each day. And about 70% of the Facebook users are outside the United States. Here to stay It is clear. Facebook is here to stay. The figures that Facebook has published are [...] March 9th, 2010 | Tags: b2b, Email, facebook, fans, marketing, pages, Social Media | Category: Email, Social Media, b2b, facebook | Leave a comment
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