A great post today on RainToday.com by Steven van Yoder. Or better, a great headline: Stop Selling And Help Your Customer Buy.
Selling is one way traffic. Selling is telling a customer what to do and what not to do. Selling is giving the customer the idea he should be happy to buy from you. Selling is a little bit more discount to secure an order. Selling is hoping the customer will not come back to you with questions. Selling is 9 to 5. Selling is trying to get out as soon as there are problems.
Helping your customer buy is everything selling is not. Helping your customer buy is the future.
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