Have you ever seen somebody staring up into the sky and did you also look up? It’s called social proof. People will do things they see other people are doing. And the more people are doing something, the more people will copy their behaviour.
You can use this behaviour for your marketing activities. A few examples.
- Promoting your products: more than 850 people are using our software
- When you are organizing a seminar : already more than 55 people are participating
- The link to your e-mail newsletter subscription form : over 3000 people have subscribed to our newsletter
Show the number of people interested in your products or your seminars, that are buying your products or whatever. Those numbers may be the little push that people need who are still uncertain whether to do business with you or not.
Do you have more examples, let us know.
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