Print is dying and we have to move on

It is all over the web. Marketeers have indicated they are going to spend more money on social media in 2010.

The question is where that money is coming from.

I cannot imagine the budgets for 2010 are much higher than they were in 2009. There is a good chance most of the marketeers have less to spend this year than they had last year or the year before. So if they want to spend more on social media, they have to spend less money on something else.

My guess? Less money is spend on print. Less shiny brochures, less full colour ads, less direct mailings, less everything that involves paper and ink.

The result? Publishers are in bad weather, magazines have to be closed down and old-fashioned media agencies and printers are struggling to survive.

Is that  bad? No, of course not. This is progress and it happened before many times.

And whether it is a matter of money or not, we have to move on. You cannot stay behind.

Related posts:

1. Are you changing in 2010
2. B2B marketeers move forward!
3. Your B2B customers are on the move too
4. 10 Do’s and Don’ts for 2011 B2B Marketing
5. Print Is Almost Dead – Long Live Digital

Tagged as: b2b, budgets, print, Social Media