Today the Olympic Winter Games in Vancouver have started. After four years of preparation athletes from over 80 countries have begun their battle for Gold, Silver and Bronze. Four years of sacrifices, efforts, concentration and above all patience.
Modern B2B permission marketing is like joining the Olympics. You must be able to focus on a result that lies years in the future. And you must be prepared not to pursuit short term effects and results. Therefore the best virtue of a B2B marketeer must be patience.
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