Yesterday I received a newsletter from a company calling itself ‘specialist in b to b marketing’. In this newsletter a link to a whitepaper about improving the effectiveness of banners. I am interested. The journey starts.
- I click on the button to receive the whitepaper
- I arrive at a webpage
- where I have to click on a button ‘Download Now!’
- another page opens asking for my username and password
- I have no idea (they send me the newsletter so they should know)
- I click on a button to receive a new password
- this new password will be send to me by e-mail
- I go to Outlook and yes, the e-mail arrives
- I receive an activation code kUTgnQAuNP672fFB6c69uV6DN3vr979m
- I get the idea I am asking for the Pentagon files
- I click on the link in the e-mail
- another webpage where I enter my new password (twice)
- and another button to submit my new password
- I arrive on the homepage
- I start looking for the link to the whitepaper
- after scrolling to the bottom of the page I find the link
- I click on the link and (halleluja)
- the whitepaper is revealed to me
A rather simple whitepaper. A single A4 with 8 tips each no longer than 2 or 3 lines. Not really worth the journey.
I have no whitepaper for you. I only have one simple tip. Don’t you ever do it like this.
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{ 1 comment }
This happens all the time, Hans!
I was reading a post that someone pointed me at, which discussed whether we should even ask someone to register before providing access to “goodies”.
There was a link to the background research, which offered the “members only” document as part of a free trial. OK, I thought, that will do and clicked “Sign-Up”.
Three screens later, I was being asked to supply credit card details for the period after the 7-day trial, at a snap of a mere 350 or USD per annum!
Now I know what the red “X” in the top right corner of the browser window is really for :-)
Regards, Colm
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