Comments on: Mobile B2B marketing http://www.ceekue.com/mobile-b2b-marketing/ a marketer trying to understand Social Media and B2B E-marketing Fri, 08 Jul 2011 20:24:20 +0000 hourly 1 http://wordpress.org/?v=3.3 By: CK http://www.ceekue.com/mobile-b2b-marketing/comment-page-1/#comment-282 CK Sun, 28 Feb 2010 23:15:53 +0000 http://www.ceekue.com/?p=1175#comment-282 Hi there and thanks so much for citing my B2B Mobile slideshow -- I really appreciate it. Yes, absolutely, SMS alerts need to be 100% Opt-In--and 'double opt-in' is best practice and what I advise as a rule, not exception. And, for certain, SMS alerts need to not be abused and sent on a basis that is helpful, not interruptive to the user (usually when the user signs up they'll be told if alerts are sent daily/weekly/etc. so that all is ultra clear). As I tell my clients, think of the information that will help professionals in their work, keep them informed and make their tasks easier... that's perfect info. for an SMS campaign and how best to keep your brands in their minds without all-out promoting/pitching sales messages to them. For example, for B2Bs who rely on important industry information and developments, tracking this news and sending alerts via SMS is a great way to keep them informed, no matter their location. All that said, while I most definitely see marketing potential in mobile for B2Bs--not just SMS, but mobile Web sites and apps, where appropriate--I'm a big advocate of an integrated marketing plan including the use of social media, email and strong content marketing/thought leadership; but mobile is definitely not to be ignored but handled with much care, just as you advise in your post. So very glad to know of your B2B blog now and I appreciate your good advice! Hi there and thanks so much for citing my B2B Mobile slideshow — I really appreciate it. Yes, absolutely, SMS alerts need to be 100% Opt-In–and ‘double opt-in’ is best practice and what I advise as a rule, not exception. And, for certain, SMS alerts need to not be abused and sent on a basis that is helpful, not interruptive to the user (usually when the user signs up they’ll be told if alerts are sent daily/weekly/etc. so that all is ultra clear).

As I tell my clients, think of the information that will help professionals in their work, keep them informed and make their tasks easier… that’s perfect info. for an SMS campaign and how best to keep your brands in their minds without all-out promoting/pitching sales messages to them.

For example, for B2Bs who rely on important industry information and developments, tracking this news and sending alerts via SMS is a great way to keep them informed, no matter their location.

All that said, while I most definitely see marketing potential in mobile for B2Bs–not just SMS, but mobile Web sites and apps, where appropriate–I’m a big advocate of an integrated marketing plan including the use of social media, email and strong content marketing/thought leadership; but mobile is definitely not to be ignored but handled with much care, just as you advise in your post.

So very glad to know of your B2B blog now and I appreciate your good advice!

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