Marketing that sticks

January 7, 2010

The new Microsoft Tag is a barcode sticker that offers a number of great new opportunities for your marketing activities.

When scanned or snapped with a mobile phone camera, the sticker enables you to gain direct access to your website, special landingpages, videos, social network pages and more.

Imagine what you can do with the sticker to promote your products/services or to deliver great contents and maximum user friendliness. There are a lot of places where you can put your sticker:

  • on your products - giving the users access to product information, instruction manuals and videos or your contact details for service and support
  • on leaflets and brochures – providing extra product specifications and information
  • in magazine ads and articles – for more background information or special discounts or promotions
  • on your business cards or company cars – access to your full product portfolio and all company details
  • on the packaging of your products – giving access to demonstration videos and providing information about accessories or customer reviews
  • and on everything else

You can design your own sticker, so it does not have to be a dull black-and-white barcode. Free Tag reader software for your mobile phone  is available on Microsoft’s website.

Related posts:

  1. Why mobile B2B marketing
  2. Numbers – 2013
  3. Don’t worry about smartphones
  4. Mobile B2B marketing
  5. 10 Simple Tips That Will Help You To Produce Great Marketing Videos

Comments on this entry are closed.

Previous post:

Next post: