Marketing is like saving energy at home.
You can take extensive measures to isolate your house to save as much energy as possible. These measures are maybe expensive. But because you save a lot of energy, they will pay back in a relatively short period of time.
There are also simple and less expensive ways to save energy. Maybe you don’t save a lot of energy but you also do not have to spend a lot of money.
So if you do not have a lot of money to spend, concentrate your marketing activities on the simple and less expensive activities . Maybe the short term results are not that exiting. But you can be sure that if you are able to get your customers moving, the results in the long run can be pretty amazing.
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