Let go and take the blows

Like marketing is about customers and not about products, social media is about letting go and not about trying to keep control.

Taking part in social media not only means your customers take over. It means that the whole world is able to start interfering with your business. And you can be sure that not all contributions will be positive.

When you enter the social media boxing ring, you must be prepared to take a blow once in a while.

Therefore social media is not for the over-sensitive. But more than that social media is a no go area for people that want to stay in control and that do not accept criticism.

Related posts:

1. When Facebook turns against you
2. Social Media Is Mind, Not Matter
3. Why Using Social Media For Marketing Is Like Riding A Bicycle
4. This Is How Marketers Are Using Social Media
5. Facebook For CRM