There are people that say, “Content is King”. But there are also people that agree with the Canadian blogger, journalist and science fiction author Cory Doctorow who says, “Conversation is king. Content is just something to talk about”.
Who is king? Content or conversation?
If there is something you need these days, then it is good content. Interesting contents, content that gives value to people, content that grabs people, content that people want to share and content they talk about. Without good content you will not able to start the conversation.
But what is the value of your content when nobody talks about it. When the content is just there on your website without anything happening. People ignore your content, or maybe are not able to find it. Even good content has no value then.
So what will it be? Content or conversation?
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