One of the possibilities of Social Media is to start a movement. On Twitter or Facebook or on one of the other channels. Gather people around you who share your interests or who are interested in the products or services that you sell.
What you need
You need to make sure your organization is able to deal with Social Media. You must be supported by your management. The people and the means must be available to handle the conversation with your followers. And of course you need to make sure people know where to find you.
But by far the most important thing you need to do is start.
Start
So just do like this guy does. Get started and before long people will join you.
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