Did you know that
- people are afraid of change
- people don’t like the idea they are not up-to-date
- people are afraid to make the wrong decisions
- people don’t like to be told by others what to do
- people tend to think ‘it works, so it’s fine’
- people don’t want to look a fool in front of their colleagues
- people often think you are only after their money
- people don’t like to worry
- people love security
- people don’t like to come out of their comfort zone
- people are afraid of what others will think of them
- people don’t want to admit they are wrong
So how do you think you are going to convince these people to use your product in stead of the one they are using now.
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