Last week I found an old whitepaper in the impenetrable labyrinth also know as my computer’s hard disk about email marketing; 30 Tips To Collect Email Addresses.
The use of numbers (like in this case 30) in headers and titles is heavily promoted. Because it encourages people to read the whitepaper or blog post. And there are people that use numbers in almost everything they publish in an effort to get more readers.
Not for me
I am not so sure about the effect of numbers.
Almost every time I read a whitepaper or post promising to give me 24 tips to improve traffic to my website or 19 tips to improve my social media presence I am disappointed about the contents. More than often the tips are very general ones, already widely spread over the Internet and hardly worth the reading.
That is why I have become a bit suspicious when I see headers like that. And it is surely no guarantee I read the article.
Of course you are sometimes able to find a little gem. A useful tip that you have not thought about yourself or have not read about before. But unfortunately that does not happen very often and I also found no gem in the 30 Tips To Collect Email Addresses article.
Stop
Always be careful with what you promise. If you are not able to meet the expectations it will turn against you in the long run.
Remember that one or two tips can be much more worthwhile than twenty or thirty. And as far as I am concerned you can stop using numbers in the title of your whitepapers or posts.
Related posts:
Comments on this entry are closed.
{ 1 trackback }