Google is collecting information. Google is collecting an awful lot of information. And Google is collecting an awful lot of information about me, about you and about everybody else.
We too
In marketing we like information too. Information about (potential) customers. Not only their contact details, but also their activities, the products they are interested in and a lot more.
But not everybody is happy with that. Not everybody is happy with what Google is doing. As you can see in this video.
Not too much
B2B marketeers have to take into account too that not everybody likes to give away information.
So do not ask all kind of details from customers that want to download information from your website. Don’t ask them to register if you want to give away something for free. And try as much as possible to limit the information you ask from them when you want them to subscribe to your newsletter.
What you can better do is make it optional for people to leave their details. Tell them you need some details to make more interesting information available to them. You will probably be surprised to see how many people are prepared to give you something extra if you return the favour.
Asking too much can scare your customers. They may abandon downloading your information or abandon subscribing to your newsletter. Leaving you with nothing at all.
Related posts:
Comments on this entry are closed.