Last week I read a post by Sarah Hartshorn on SocialMediaToday about the Social Media Press Release (SMPR). The old press release converted to a modern digital message. Containing not only the headline, introduction and body of the message, but also (multimedia) links, tags and more.
The SMPR is supposed to be send to media and blog contacts via fax or post (!), email or as a link on your website. You can also make use of (free or paid) distribution services.
To me, SMPR does not feel right. It is a step back. It is a half-baked solution that holds on to old ways of working. It ignores the new possibilities that we have available or makes only partly use of them.
Now everybody is (getting) used to the new media and social platforms and we are changing from interruption marketing to permission marketing. SMPR just does not fit into that picture.
We don’t send information out of the blue to people that we don’t know. What we should do is build relationships and ongoing flows of information that go two ways.
That does not only concerns the way we communicate with customers. It is also the way we have to interact with journalist and bloggers and everybody else that may be interested in publishing our information.
- Make a list of people who may be interested in using your information for publishing, in print or on the Internet
- Contact these people to find out whether they are interested in your information (or not)
- Start communicating with these people on a regular basis, invite them to join your
- Make it an equivalent relationship that benefits both
Do you agree it is better to forget about the Social Media Press Release ?
> How To Write A Social Media Press Release on SocialMediaToday