Traditional marketing is suppliers and retailers telling you what to buy and why. But nowadays people no longer always trust what salesmen and marketeers are telling them. People depend more on their social context, their relatives and friends. And on the experts, the people that have proven to supply trustworthy and impartial information.
Stop
That is why you, as a marketeer, should stop trying to tell your market what to buy and what not to buy. What you should do instead is supply credible and comprehensive information. In a format that can easily be transferred from one person to another.
In other words: let the market do the work for you.
And do it even better
Like I wrote in my post Forward To Many Friends you must make it as easy as possible for people to send and re-send your information to others.
I found an interesting post by Maria Pergolino about this on Marketo.com. Maria shows you how you can customize social links.
As Maria says, this not only will help you to share the content faster. Your readers will also be given a link or image as a cue to distribute to their network. A great way to expand outside of your current network.
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