An e-Newsletter is a very strong B2B marketing tool. It is relatively easy to do, not expensive and fast. And if you do it right, your customers love to receive your newsletter and the results will be good.
Relatively easy and if you do it right. Do you get the point? It is not as easy as you may think. There are a few pitfalls. One of these pitfalls is the different email clients.
You try to make your newsletter look as impressive as possible and then you find out some of the style elements are not visible for all. That is because not all email clients know what to do with these style elements.
CampaignMonitor has published a Guide To CSS Support In Email Clients with 23 email clients and the style elements they support. Or not. And I don’t know about you, but I get a bit nervous when I see a list like this.
You probably cannot avoid all problems, but there are a few things you can do:
- make sure there is a link in the header of your newsletter to a html-version on your Internet site
- give people the possibility to subscribe to a text version of your newsletter
- try to keep your newsletter as simple as possible
This way you can make sure everybody gets your message. One way or another.
Related posts:
Comments on this entry are closed.