Rupert Murdoch the American media mogul wants people to pay for the news published on all News Corp owned news websites. Rupert dislikes digital platforms like Google that in his eyes steel contents and advertising revenues from him. Therefore he puts his contents behind pay-walls.
AOL CEO Tim Armstrong has announced his company is working on “the newsroom of the future”. AOL hired more than 500 full-time journalists and will buy material from another 3.000 freelance contributors. The news will be available for free. Advertising will pay the costs for this news website.
You too
I am sure Tim is right and Rupert is wrong. Tim will survive because he is able to adapt to the changing media landscape. Rupert will not survive if he does not change too. For the single reason that the Ruperts in our world will never be able to survive as long as there are people like Tim.
You are probably not a newspaper publisher. But I am sure there will be a time you also have to change the way you are doing business. And you better make the right decision because otherwise somebody else will take over from you.
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