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Will Apple’s iPad change B2B marketing?

Will Apple’s iPad change B2B marketing, was the question in our February poll. Of the people that reacted 59% voted yes, 41% voted no.

I am surprised to see that a majority of the voters thinks the iPad will change B2B marketing. The iPad will make mobile internet easier. For the users because they can leave their laptop home when [...]

March 2nd, 2010 | Tags: , , , , | Category: Social Media, b2b, facebook, twitter | Leave a comment

Times they are a-changin

While the sheer number of websites and the amount of contents on the Internet keeps on growing, the number of positions on the first page of Google’s search results is still only ten. As a result it will be getting more difficult for you to get you website found and people will start looking for other [...]

February 26th, 2010 | Tags: , , | Category: Blogging, Whitepapers, facebook, linkedin, twitter | Leave a comment

Expand your reach

Traditional marketing is suppliers and retailers telling you what to buy and why. But nowadays people no longer always trust what salesmen and marketeers are telling them. People depend more on their social context, their relatives and friends. And on the experts, the people that have proven to supply trustworthy and impartial information.

Stop

That is why you, as a marketeer, should stop [...]

February 24th, 2010 | Tags: , | Category: Social Media, Word of Mouth, facebook, linkedin, twitter | Leave a comment

Do not worry about monetizing Social Media in B2B marketing

Once in a while I come across posts about monetizing Social Media. What is the ROI of your Social Media activities. Are you making money using Twitter, Facebook or Linkedin for B2B marketing.

Social Media is a bunch of channels you use to communicate with your customers. Channels just like your telephone, your fax machine or like your email [...]

February 21st, 2010 | Tags: , , | Category: Social Media, b2b, facebook, linkedin, twitter | Leave a comment
 
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