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Why People Follow Your Brand On Twitter

The Indianapolis based company ExactTarget investigated why people are following brands on Twitter.

38% of the people that answered ExactTarget’s online poll indicated that information about new products is the main reason to follow brands.  Following brands to get information about their activities was mentioned by 32% of the respondents.

Only then came discount coupons (31%), information about special sales [...]

August 17th, 2010 | Tags: , | Category: Social Media, twitter | 2 comments

One More Reason Why B2B Has To Go Social Too

Flipboard is a new social magazine application for the Apple iPad. Inspired by the beauty of print and designed for iPad, Flipboard transforms the social media experience. Says Mike McCue, the founder of Flipboard.

One of the things Flipboard is able to do is convert a user’s social content into a magazine like presentation. The Facebook and Twitter sections [...]

August 6th, 2010 | Tags: , , , | Category: Social Media, b2b, facebook, twitter | 2 comments

6 Twitter Hashtag Tips For B2B Marketing

There have been more than 20 billion Tweets since Twitter started in 2006. Only two months ago the 15 billion mark was reached. That is 5 billion Tweets in two months, or about 83 million Tweets per day and almost 1000 Tweets every second.

Although there is a search function on Twitter, it may be difficult for people to [...]

August 5th, 2010 | Tags: , | Category: Social Media, b2b, twitter | One comment

Forget About The Social Media Press Release

Last week I read a post by Sarah Hartshorn on SocialMediaToday about the Social Media Press Release (SMPR). The old press release converted to a modern digital message. Containing not only the headline, introduction and body of the message, but also (multimedia) links, tags and more.

The SMPR is supposed to be send to media and blog contacts via fax [...]

August 2nd, 2010 | Tags: , , | Category: Blogging, General Marketing, Press, Social Media | 2 comments
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