CeeKue » Social Media

Google Realtime Search A Great Tool For Marketing

Hans — Tue, 31 Aug 2010 07:13:17 +0000

Google has introduced Realtime Search. With Realtime Search Google gathers the latest updates from blog posts and social networks like Facebook and Twitter in a constantly refreshing information stream.

With Google Realtime Search you are not only able to be informed about the latest entries and comments about the topics you are interested in. The new service also enables you to look [...]

Is Content Or Conversation King?

Hans — Mon, 23 Aug 2010 19:13:45 +0000

There are people that say, “Content is King”. But there are also people that agree with the Canadian blogger, journalist and science fiction author Cory Doctorow who says, “Conversation is king. Content is just something to talk about”.

Who is king? Content or conversation?

If there is something you need these days, then it is good content. Interesting contents, [...]

Good News: The Web Is Not Dead (Yet)

Hans — Thu, 19 Aug 2010 10:49:15 +0000

A very interesting post last Tuesday on Wired by Chris Anderson and Michael Wolff “The Web Is Dead, Long Live The Internet”.

According to Wikipedia the Web (or World Wide Web) is a system of interlinked hypertext documents accessed via the Internet and the Internet is a global system of interconnected computer networks. In other words, the Web [...]

Marketing Lessons From The Grateful Dead

Hans — Wed, 18 Aug 2010 11:26:07 +0000

I have been reading quite some books lately about B2B marketing, social media and other topics related to the work I do. And I have read good books and books that were not so very good.

One great book I can recommend to everybody involved in marketing is ‘Marketing Lessons From The Grateful Dead’ by [...]

Why People Follow Your Brand On Twitter

Hans — Tue, 17 Aug 2010 09:26:14 +0000

The Indianapolis based company ExactTarget investigated why people are following brands on Twitter.

38% of the people that answered ExactTarget’s online poll indicated that information about new products is the main reason to follow brands. Following brands to get information about their activities was mentioned by 32% of the respondents.

Only then came discount coupons (31%), information about special sales [...]

One More Reason Why B2B Has To Go Social Too

Hans — Fri, 06 Aug 2010 12:18:20 +0000

Flipboard is a new social magazine application for the Apple iPad. Inspired by the beauty of print and designed for iPad, Flipboard transforms the social media experience. Says Mike McCue, the founder of Flipboard.

One of the things Flipboard is able to do is convert a user’s social content into a magazine like presentation. The Facebook and Twitter sections [...]

6 Twitter Hashtag Tips For B2B Marketing

Hans — Thu, 05 Aug 2010 09:59:50 +0000

There have been more than 20 billion Tweets since Twitter started in 2006. Only two months ago the 15 billion mark was reached. That is 5 billion Tweets in two months, or about 83 million Tweets per day and almost 1000 Tweets every second.

Although there is a search function on Twitter, it may be difficult for people to [...]

Forget About The Social Media Press Release

Hans — Mon, 02 Aug 2010 17:38:14 +0000

Last week I read a post by Sarah Hartshorn on SocialMediaToday about the Social Media Press Release (SMPR). The old press release converted to a modern digital message. Containing not only the headline, introduction and body of the message, but also (multimedia) links, tags and more.

The SMPR is supposed to be send to media and blog contacts via fax [...]

No Website

Hans — Fri, 23 Jul 2010 10:13:34 +0000

A couple of days a go I read a post in which somebody warned about putting social media buttons on your website. These buttons are leading visitors away from your website, while you should try to keep them there.

No Problem

There is no problem at all with putting social buttons on your website. Because people will land on your social [...]

7 Reasons Social Media Is Not Bad For B2B Marketing At All

Hans — Thu, 22 Jul 2010 08:31:53 +0000

7 Reasons Social Media Is Bad For Marketing is a post by Kipp Bodnar on HubSpot Blog. According to Kipp social media has contributed many good things to marketers. But stepping back to think about it, he sees seven negatives that are clearly consequences of the growth of social media as a marketing discipline.

I don’t agree with [...]

Social Media Versus Email Newsletter

Hans — Tue, 20 Jul 2010 07:12:47 +0000

In his post Is It Time to Stop Blogging and Start an Email Newsletter? on Gigaom.com Mathew Ingram writes about a number of influential bloggers closing down their blog in favour of sending out a subscription email newsletter.

Only a few minutes later I read Ben & Jerry’s Drops Email Marketing In Favor Of Social Media on the Hubspot Blog. [...]

Facebook For CRM

Hans — Mon, 19 Jul 2010 11:26:56 +0000

In his (otherwise great) book Socialnomics, Erik Qualman writes about social platforms as a great tool to stay in touch with your teenage children.

If you think Facebook, MySpace and alike are the best way to be informed about what your children are up to, I think you need to do something about you communication at home.

But on the other hand, in [...]

Philips On Linkedin

Hans — Mon, 12 Jul 2010 06:45:43 +0000

An interesting interview a couple of days ago with Philip’s Global Director of Online Hans Notenboom on the Linkedin Blog.

Especially the three tips that Notenboom gives for social media engagement.

It is never a short term project Getting yourself a Twitter or Facebook account is only a small part of the job. After getting the accounts the real [...]

Linkedin Still Growing

Hans — Wed, 30 Jun 2010 07:49:02 +0000

With more than 70 million users, Linkedin has become one of the major professional social networks.

Linkedin was started in May 2003. Last February the number of users passed the 60 million mark and 10 million more users in only 4 months means the platform is growing fast.

Although it looks like Linkedin has distinguished itself from the [...]

Texas Instruments’ E2E Marketing

Hans — Mon, 21 Jun 2010 13:13:58 +0000

Thanks to a recent post on Andy Sernovitz’ weblog Smartblog On Social Media, I found Texas Instruments’ E2E Community.

The Engineers2Engineers Community is another great example of how a technology company like Texas Instruments is able to bring people together. People with the same interests sharing ideas, giving tips and helping each other.

I have no idea about the costs [...]