More than 400 million active users. More than 1,5 million local businesses have active Pages on Facebook. More than 20 million people become fans of Pages each day. And about 70% of the Facebook users are outside the United States.
Here to stay
It is clear. Facebook is here to stay. The figures that Facebook has published are [...]
It is all over the web. Marketeers have indicated they are going to spend more money on social media in 2010.
The question is where that money is coming from.
I cannot imagine the budgets for 2010 are much higher than they were in 2009. There is a good chance most of the marketeers have less to spend [...]
Will Apple’s iPad change B2B marketing, was the question in our February poll. Of the people that reacted 59% voted yes, 41% voted no.
I am surprised to see that a majority of the voters thinks the iPad will change B2B marketing. The iPad will make mobile internet easier. For the users because they can leave their laptop home when [...]
Marketing is like saving energy at home.
You can take extensive measures to isolate your house to save as much energy as possible. These measures are maybe expensive. But because you save a lot of energy, they will pay back in a relatively short period of time.
There are also simple and less expensive ways to save energy. Maybe you don’t [...]
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