In my post Why Mobile B2B Marketing I wrote about not to spend too much time and energy on mobile marketing. Before long everybody in B2B who seriously needs mobile Internet will have an iPad or a similar device to surf the Internet. With a nice big enough screen and no need for special websites.
There’s more
But do [...]
Mobile marketing. A success in B2C and according to a lot of people B2B cannot do without it too. The main reason given is the explosive growth rates in mobile usage. In 2013 the number of smartphones and browser-equipped enhanced phones is expected to exceed the number of PC’s.
Is it really that big
Last week I had to [...]
Apple’s iPad has landed. Although it may not be changing our lives us much as some people think, it is for sure an important new tool that will find its way to many thousands of users.
The question people are asking now is what the impact will be of the iPad on B2B marketing. I think we should not get [...]
Christina Kerley writes on MarketingProfs about the Five Reasons Why Mobile Marketing Is Prime for B2Bs. I think she is right when she says the role of mobile will increase in the (near) future.
But I say you better first think before your act. As always, start with asking yourself a few questions before you go mobile.
When [...]
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