CeeKue » General Marketing

Free Needs To Have A Value

Hans — Mon, 06 Sep 2010 19:13:22 +0000

I had a problem with my PC and it looked like a virus managed to get in. So I had to go and look on the Internet for a virus scanner. Of course I should have done this before to avoid problems, but you know how it goes. Lazy.

I found two free software programs that gave me the idea [...]

Customers Do Not Like Your Products

Hans — Fri, 03 Sep 2010 14:31:39 +0000

Do you still think your customers like your products? In that case I have news for you. They don’t.

Your customers do not like your products. They also do not like to buy them. Because buying products means stress:

do I make the right decision to buy? am I buying the right product? am I not paying too much? what will [...]

Good News: The Web Is Not Dead (Yet)

Hans — Thu, 19 Aug 2010 10:49:15 +0000

A very interesting post last Tuesday on Wired by Chris Anderson and Michael Wolff “The Web Is Dead, Long Live The Internet”.

According to Wikipedia the Web (or World Wide Web) is a system of interlinked hypertext documents accessed via the Internet and the Internet is a global system of interconnected computer networks. In other words, the Web [...]

Marketing Lessons From The Grateful Dead

Hans — Wed, 18 Aug 2010 11:26:07 +0000

I have been reading quite some books lately about B2B marketing, social media and other topics related to the work I do. And I have read good books and books that were not so very good.

One great book I can recommend to everybody involved in marketing is ‘Marketing Lessons From The Grateful Dead’ by [...]

Forget About The Social Media Press Release

Hans — Mon, 02 Aug 2010 17:38:14 +0000

Last week I read a post by Sarah Hartshorn on SocialMediaToday about the Social Media Press Release (SMPR). The old press release converted to a modern digital message. Containing not only the headline, introduction and body of the message, but also (multimedia) links, tags and more.

The SMPR is supposed to be send to media and blog contacts via fax [...]

Give More And Get Noticed

Hans — Sat, 31 Jul 2010 21:00:28 +0000

To get noticed, you have to give more. You have to do something special. Not only when you are a Slovenian choir (their video had over 8,5 million views on YouTube), but also in B2B marketing.

Turn up the volume, close your eyes and listen …

Share this on Facebook Share this on LinkedIn Digg this! Stumble upon something [...]

Why I Prefer To Be In The Red Sea

Hans — Wed, 28 Jul 2010 07:43:42 +0000

You know the story about the Red Sea and the Blue Sea? The Red Sea is full of sharks (your competitors) fighting to get their daily portion of the little fish and the occasional seaman that was swept overboard. They even sometimes eat each other. Colouring the sea red with their blood.

In the Blue Sea however [...]

5 Secrets Of The World’s Best Marketing Machine

Hans — Mon, 26 Jul 2010 06:51:00 +0000

It’s already 3 years old, but former Apple Marketing Executive and Consumer Marketing Expert Steve Chazin’s eBook 5 Secrets Of The World’s Best Marketing Machine is still very worth while.

Don’t sell products Focus on what people do with your product. Never be the first to market Try to occupy shelf space that already exists. Empower early adopters Include something users can [...]

It Is No Longer About You

Hans — Tue, 13 Jul 2010 06:33:50 +0000

Question. Are you interested in me?

No, I don’t mean to ask whether your customers are interested in your company. What I mean is, are you interested in your customers. Are you really interested in your customers?

Until now sales has always been pretty much about what a great company we are to do business with, we have a [...]

Do You Answer The Phone?

Hans — Fri, 09 Jul 2010 07:31:20 +0000

In a post about inbound (Internet) marketing I read ‘… and probably like most people I don’t answer the phone when I don’t recognize the number.’

Now this post is about spam and about a private phone, so it could make sense to be careful who to answer. But it is not the sort of statement you [...]

Behavioral Targeting – Different People, Different Messages

Hans — Wed, 07 Jul 2010 09:01:21 +0000

Do you already use behavioral targeting? Adjusting your message to the interests and needs of your customers. Like sending different information to new customers than what you send to people that already know your products.

Behavioral targeting immediately improves your results. But there is a little extra work involved.

Different people

First of all you need to identify the different types of customers you are [...]

Magnet Marketing

Hans — Tue, 06 Jul 2010 11:17:23 +0000

Are you still using the big old megaphone to spread your message and attract people’s attention? Then the first thing you need to do now is get rid of the megaphone and replace it by a magnet.

Try to imagine the crowd out there as a pile of different materials. You are only interested in the metal parts, your future customers. Approach the [...]

Make It Easy To Buy More

Hans — Mon, 05 Jul 2010 13:13:36 +0000

A lot of new marketing developments are picked up by B2C first. B2B marketing is more conservative and follows later on. The advantage is B2B can learn a lot from the experiences in B2C.

Today I found a good example of a proven B2C marketing activities in a post on Content Marketing Today about Amazone.com’s approach to content marketing.

Buy More

If you want to sell more, [...]

Numbers – 76

Hans — Sat, 03 Jul 2010 08:47:58 +0000

76% of consumers don’t believe that companies tell the truth in advertisements.

How high do you think this number will be for B2B campaigns? And for your company? Share this on Facebook Share this on LinkedIn Digg this! Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [...]

Trust is everything

Hans — Fri, 25 Jun 2010 09:21:58 +0000

Salesforce.com is the now multi-billion cloud computing company started by Marc Benioff in the beginning of 1999.

Marc’s slogan is ’no software’. His company offers CRM services via the Internet. And not only the software that salesforce.com customers are using is running on remote servers, also their CRM data is stored on remote servers.

Problems

Because of the enormous growth of the company and the [...]