Archive for the ‘General Marketing’ Category

Change to survive

Rupert Murdoch the American media mogul wants people to pay for the news published on all News Corp owned news websites. Rupert dislikes digital platforms like Google that in his eyes steel contents and advertising revenues from him. Therefore he puts his contents behind pay-walls.
AOL CEO Tim Armstrong has announced his company is working on “the newsroom of [...]

Your first words matter most

Whatever you do, never forget your first words matter most.

When people visit your homepage make sure it grabs them and makes them want to learn more about your products or services
 
When people call you know what to answer before the question is asked
 
When you design a brochure, make it a page-turner
  
When you are on a business fair, [...]

Tell me where I am

Today it happened to me again. I started to fill in an on-line questionnaire and I did not finish it.
Why?
It took much too long and I had no idea where I was and how many questions I still had to go.
So if you want me (and probably many other people) to fill in your questionnaire [...]

3D PDF – much more than a thousand words

A picture says more than a thousand words. Therefore good pictures of your products on your website are essential.
But if you really want to do a good job, you should use 3D pictures. Giving your visitors the opportunity to move your products, to rotate them and watch them from different angles.
And if you want to do an [...]