Archive

Google is not making everybody happy

Google is collecting information. Google is collecting an awful lot of information. And Google is collecting an awful lot of information about me, about you and about everybody else.

We too

In marketing we like information too. Information about (potential) customers. Not only their contact details, but also their activities, the products they are interested in and a lot [...]

Don’t mention the C word

When it comes to making information available to your customers, there should be no limit. Your marketing activities should of course focus on the advantages of your products or services. But your customers are also looking for drawings, certificates, specifications, updates, spare parts and a lot more.

Your website is the ideal on-line warehouse where all this information can be made available in [...]

Change to survive

Rupert Murdoch the American media mogul wants people to pay for the news published on all News Corp owned news websites. Rupert dislikes digital platforms like Google that in his eyes steel contents and advertising revenues from him. Therefore he puts his contents behind pay-walls.

AOL CEO Tim Armstrong has announced his company is working on “the newsroom of [...]

Your first words matter most

Whatever you do, never forget your first words matter most.

When people visit your homepage make sure it grabs them and makes them want to learn more about your products or services
 
When people call you know what to answer before the question is asked
 
When you design a brochure, make it a page-turner
  
When you are on a business fair, [...]