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Sunday Cartoon - Email Marketing

 

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Outlook Facebook Integration

Microsoft has integrated Facebook into Outlook using the Outlook Social Connector plugin that was introduced last year. Making it possible to connect Facebook accounts to contactpersons in Outlook and providing Facebook updates.

This way Microsoft is providing a way to view your social network connections as you look through your email. Integrating Outlook with social media.

Microsoft’s move [...]

Direct Mail Or Email?

In his post Direct Mail Preferred Over Email? Bob Bly writes about a column in Target Marketing where it is stated that a large number of people prefer direct mail to e-mail.

The discussion about direct mail or email is not new and will probably never end. Because there will always be direct mail and there will always be [...]