In his post Is It Time to Stop Blogging and Start an Email Newsletter? on Gigaom.com Mathew Ingram writes about a number of influential bloggers closing down their blog in favour of sending out a subscription email newsletter.
Only a few minutes later I read Ben & Jerry’s Drops Email Marketing In Favor Of Social Media on the Hubspot Blog. [...]
Do you already use behavioral targeting? Adjusting your message to the interests and needs of your customers. Like sending different information to new customers than what you send to people that already know your products.
Behavioral targeting immediately improves your results. But there is a little extra work involved.
Different people
First of all you need to identify the different types of customers you are [...]
In his post Direct Mail Preferred Over Email? Bob Bly writes about a column in Target Marketing where it is stated that a large number of people prefer direct mail to e-mail.
The discussion about direct mail or email is not new and will probably never end. Because there will always be direct mail and there will always be [...]
An e-Newsletter is a very strong B2B marketing tool. It is relatively easy to do, not expensive and fast. And if you do it right, your customers love to receive your newsletter and the results will be good.
Relatively easy and if you do it right. Do you get the point? It is not as easy as [...]
