CeeKue » b2b

Is Ghost Blogging Ethical?

Hans — Wed, 08 Sep 2010 10:03:02 +0000

Last week Steve Farnsworth sent out an invitation to join him in writing a small series of 4 posts on the same topic. According to Steve as an opportunity to see what smart practices we share in common, and more importantly, what fresh perspectives and insights can we collectively learn from. Today the first post in this series: [...]

Forget Your Budget, Go For Real Quality

Hans — Tue, 24 Aug 2010 14:25:17 +0000

Yesterday I wrote about whether it is conversation or content that you need. Today in a post on SocialMediaToday Tom Martin writes about content and budget.

Tom is very clear about it. It is not the big budget that is giving you the attention you need. Your content has to do the job. If your content is compelling enough, [...]

Sunday Cartoon – Logo

Hans — Sun, 08 Aug 2010 18:48:23 +0000

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One More Reason Why B2B Has To Go Social Too

Hans — Fri, 06 Aug 2010 12:18:20 +0000

Flipboard is a new social magazine application for the Apple iPad. Inspired by the beauty of print and designed for iPad, Flipboard transforms the social media experience. Says Mike McCue, the founder of Flipboard.

One of the things Flipboard is able to do is convert a user’s social content into a magazine like presentation. The Facebook and Twitter sections [...]

6 Twitter Hashtag Tips For B2B Marketing

Hans — Thu, 05 Aug 2010 09:59:50 +0000

There have been more than 20 billion Tweets since Twitter started in 2006. Only two months ago the 15 billion mark was reached. That is 5 billion Tweets in two months, or about 83 million Tweets per day and almost 1000 Tweets every second.

Although there is a search function on Twitter, it may be difficult for people to [...]

7 Reasons Social Media Is Not Bad For B2B Marketing At All

Hans — Thu, 22 Jul 2010 08:31:53 +0000

7 Reasons Social Media Is Bad For Marketing is a post by Kipp Bodnar on HubSpot Blog. According to Kipp social media has contributed many good things to marketers. But stepping back to think about it, he sees seven negatives that are clearly consequences of the growth of social media as a marketing discipline.

I don’t agree with [...]

Social Media Versus Email Newsletter

Hans — Tue, 20 Jul 2010 07:12:47 +0000

In his post Is It Time to Stop Blogging and Start an Email Newsletter? on Gigaom.com Mathew Ingram writes about a number of influential bloggers closing down their blog in favour of sending out a subscription email newsletter.

Only a few minutes later I read Ben & Jerry’s Drops Email Marketing In Favor Of Social Media on the Hubspot Blog. [...]

The End Of Google Search Is Near

Hans — Thu, 08 Jul 2010 06:50:05 +0000

It took Google ten years to get from zero to a multi billion dollar company. Thanks to the growing need for assistance searching the ever expanding Internet.

But Google – and other search engines – has a number of disadvantages. With the Internet continuing to grow, those disadvantages play an increasingly important role. They may well be the start of the decline of Google [...]

Behavioral Targeting – Different People, Different Messages

Hans — Wed, 07 Jul 2010 09:01:21 +0000

Do you already use behavioral targeting? Adjusting your message to the interests and needs of your customers. Like sending different information to new customers than what you send to people that already know your products.

Behavioral targeting immediately improves your results. But there is a little extra work involved.

Different people

First of all you need to identify the different types of customers you are [...]

Magnet Marketing

Hans — Tue, 06 Jul 2010 11:17:23 +0000

Are you still using the big old megaphone to spread your message and attract people’s attention? Then the first thing you need to do now is get rid of the megaphone and replace it by a magnet.

Try to imagine the crowd out there as a pile of different materials. You are only interested in the metal parts, your future customers. Approach the [...]

Make It Easy To Buy More

Hans — Mon, 05 Jul 2010 13:13:36 +0000

A lot of new marketing developments are picked up by B2C first. B2B marketing is more conservative and follows later on. The advantage is B2B can learn a lot from the experiences in B2C.

Today I found a good example of a proven B2C marketing activities in a post on Content Marketing Today about Amazone.com’s approach to content marketing.

Buy More

If you want to sell more, [...]

Word Of Many Mouth

Hans — Sat, 03 Jul 2010 23:03:36 +0000

Word of Mouth is probably one of the oldest (if not the oldest) marketing techniques around. Until a couple of hundred years ago the only way a product could be promoted was by one person telling another person about it.

Influence

Word of Mouth has always been important for both B2B and B2C. Because what the people surrounding you think of a [...]

Beware of your competitors

Hans — Wed, 23 Jun 2010 13:56:32 +0000

You always have to be on your guard for competition. Try not to let them take the lead. And if they try to outsmart you, think of a trick to get ahead of them again.

This video tells the whole story

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Publish your pricelist

Hans — Tue, 22 Jun 2010 12:38:46 +0000

Last week I came across this great picture on Chris Brogan’s blog. For me it says don’t be afraid to ask a fixed price for your products or services. And do not immediately start giving discounts the moment your customer hesitates.

This picture, Chris’ post and a post I read the same day on Bob Bly’s blog also made [...]

New member of B2B Marketing Zone

Hans — Mon, 21 Jun 2010 18:46:23 +0000

Ceekue.com is now member of B2B Marketing Zone.

B2B Marketing Zone is a collection of blog posts and articles all around B2B Marketing. It uses the Browse My Stuff technology to create this topic hub. Topic Hubs are sites that aggregates content from a variety of sources, organizes that content around keywords in the topic domain, and supports [...]