Archive for the ‘b2b’ Category

Facebook figures and news

More than 400 million active users. More than 1,5 million local businesses have active Pages on Facebook. More than 20 million people become fans of Pages each day. And about 70% of the Facebook users are outside the United States.
Here to stay
It is clear. Facebook is here to stay. The figures that Facebook has published are [...]

Print is dying and we have to move on

It is all over the web. Marketeers have indicated they are going to spend more money on social media in 2010.
The question is where that money is coming from.
I cannot imagine the budgets for 2010 are much higher than they were in 2009. There is a good chance most of the marketeers have less to spend [...]

Will Apple’s iPad change B2B marketing?

Will Apple’s iPad change B2B marketing, was the question in our February poll. Of the people that reacted 59% voted yes, 41% voted no.
I am surprised to see that a majority of the voters thinks the iPad will change B2B marketing. The iPad will make mobile internet easier. For the users because they can leave their laptop home when [...]

Mobile B2B marketing

In my post Why Mobile B2B Marketing I wrote about not to spend too much time and energy on mobile marketing. Before long everybody in B2B who seriously needs mobile Internet will have an iPad or a similar device to surf the Internet. With a nice big enough screen and no need for special websites.
There’s more
But do [...]