Archive

Content sharing – your next challenge

It may take another year or two or more, but your online B2B marketing activities on the Internet will change.

The role of your website will change and you will really start communicating with your customers on-line on different social media channels.

Because you will be active on different communication platforms at the same time, you need to find a [...]

March 14th, 2010 | Tags: , , , | Category: Social Media, Webdesign, b2b | One comment

Don’t mention the C word

When it comes to making information available to your customers, there should be no limit. Your marketing activities should of course focus on the advantages of your products or services. But your customers are also looking for drawings, certificates, specifications, updates, spare parts and a lot more.

Your website is the ideal on-line warehouse where all this information can be made available in [...]

March 11th, 2010 | Tags: , , , | Category: General Marketing, Social Media, Webdesign, b2b | Leave a comment

Facebook figures and news

More than 400 million active users. More than 1,5 million local businesses have active Pages on Facebook. More than 20 million people become fans of Pages each day. And about 70% of the Facebook users are outside the United States.

Here to stay

It is clear. Facebook is here to stay. The figures that Facebook has published are [...]

March 9th, 2010 | Tags: , , , , , , | Category: Email, Social Media, b2b, facebook | Leave a comment

Print is dying and we have to move on

It is all over the web. Marketeers have indicated they are going to spend more money on social media in 2010.

The question is where that money is coming from.

I cannot imagine the budgets for 2010 are much higher than they were in 2009. There is a good chance most of the marketeers have less to spend [...]

March 4th, 2010 | Tags: , , , | Category: Analog Marketing, Social Media, b2b | Leave a comment
 
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