Getting a Twitter account, a company YouTube channel or your own pages on Facebook is a matter of minutes. And it is free!
But the real work starts after that. You have to start feeding your channels with information on a regular basis. And you have to start monitoring what is happening out there and track how you are doing in this new world.
Luckily there are a lot of powerful social media tracking and analytics tools available. Pam Dyer made a list of 20 Top Twitter Monitoring and Analytics Tools on SocialMediaToday. These tools can help you judge the effectiveness of your efforts and keep track of what people are saying about you.
Thank you for your post, Pam!