Millions of people have a profile on one or more of the social platforms like Facebook and Linkedin. There are also a lot of companies that have a page (Facebook) or a group (Linkedin) where employees gather. All this information is waiting there for you to use it.
The only thing you need to do is create an extra field in your Customer Relation Management system that allows you to record the address of these personal or company pages. This way you are able to access more information through your CRM system than this system ever would be able to hold itself.
Including this extra social platform link in your CRM system gives you two advantages
- You have access to comprehensive information about your customers or the company they work for.
- The links have to be entered in your system only once. You don’t need to maintain the information because your customers will do that for you.
So put an extra field in your CRM system and you will always have up-to-date information available about your customers. Only one click away.
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