Ms. Mintz has 25 full-time nannies and 50 babysitters. Nannies are paid around $64,000 to $100,000, and her babysitting services are a flat $5 an hour. Noa charges 15 percent agency fee on each salary, and that netted her a cool $480,000 last year. Noa started the business when she was 12 because she didn’t like the babysitters her mother hired to watch her.
Noa attends high school, and the business keeps growing. She had to hire a CEO to help with financial issues. Allison Johnson was hired to fill that position. Allison applied for a nanny position, but she was qualified to handle the CEO spot. Johnson said working for a 15-year-old was a challenge at first, but as a feminist she supported Noa’s vision and drive.