Cable companies rarely worry about things such as chord cutting. They believe that their customer base will always remain strong. However, recent data is showing that their confidence should waver slightly. A lot of people are cancelling their cable service in the United States.
Statistics show that around 150,000 people decided that they did not want cable anymore. This is only in the past three months. With services such as Netflix and Hulu becoming hugely popular, along with Chromecast, Amazon Fire TV and Apple TV, chord cutting is a reality.
People can get the movies and television shows they watch from other mediums. They can watch these shows without commercials and at a time that suits them. Movies can be rented, shows can be streamed, and other content is also available. Chord cutting costs a little bit up front, but the monthly costs are usually less than $30 or $40 a month. Most premium cable bills go upwards of $100.
Many channels are beginning to offer streaming services. HBO Go will be available to online customers from next year. Showtime has a similar service coming. CBS has a streaming service, although it is still in its infancy. If most top channels move to a streaming model along with their television service, chord cutting will only increase.
It may be time for cable companies to start thinking about lowering their bills if they want to keep customers happy. But its not just streaming services that are becoming popular, the Internet is on-the-rise as a whole, especially with the success of ecommerce and websites such as Qnet and many others. We’ll have to see where this new Internet-driven market will take us from here.